Master Your Business.

Practical & Transformative Business Design for Technology Service Companies

Learn How Refining Your Marketing Messaging Will Bring More Abundance To Your Team using a $25k+ Profit Improvement with the Grounded Messaging Quiz from our Swords of Pricing System.

Take Our Free Grounded Messaging Quiz

Business Architecture & Strategy for Technology & IT Companies

Develop a Practical & Effective Service/Product Strategy

Leverage a System for Evergreen Customer Fulfillment & Engagement

Lead Generation Marketing System & Cycles

Balance Your Contracts & Negotiations

Utilize a Framework for Business Team Growth & Leadership

Specializing in IT/Tech/Developing, 3-33+ Employees

Customized Services Available

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Richard Brady Hugins

"Brady"

Owner & Analyst @ Waypointe

Built Organically From The Roots of Business

Ken Hugins, my father, started Waypointe in 2004. As a CPA, he counseled many business owners through the challenges of day-to-day business by understanding and implementing the fundamentals of business. Diligently, he developed a methodology through insight, experience and research that discovered the key components of business. Now, he is semi-retired and tutoring grandkids happily. He is a Senior Business Consultiant at Waypointe and we dedicate a portion of our newsletter to his foundational research writings on business.

Dedicated to a similar path, I am entrusted to discovering and building on the hidden mysteries and underlying principles of business while sharing them with all of you.

Respectfully,

- R. Brady Hugins

Learn More About Waypointe

Kenneth C. Hugins

"Ken"

Senior Consultant @ Waypointe

Flowing Design Using

Work Structure Theory

Our Work Structure Theory hypothesis states that we create an optimal workflow in our businesses when our systems of activity are created using simple patterns mirrored in the structures of nature.

We experiment with this hypothesis by designing business systems using simple geometric and natural structures which streamline the flow of resources, communications and activities throughout a business.

Join The Adventure on "The Main Road"

Join The Main Road of Fellow Business Machinists and Sign Up For Our Free Email Newsletter.

Gain confidence, community & clarity, while navigating the hidden mysteries & underlying principles of business. Join fellow company owners and managers, as your business receives a clear direction and structure that focuses on practical & transformative results.

The Main Road newsletter includes:

- Direct Contact Information for R. Brady Hugins and the Waypointe Team, Text/Phone/Email

- Excerpts from our Swords of Pricing System: Alpha Developments & Premium Dripped Content

- Includes Developments on Work Structure Theory, Business Evolution and Waypointe Business Designs

- Get the Main Tools for Practical & Transformative Business Design & Guidance for Business Owners, Managers & Technology Service Companies on Service/Product Selection, Team Structure, Pricing, Marketing, Client Management, Operations and more...

- Foundational Research on Small Business Design from Senior Business Consultant, Ken Hugins